Website URL:

Category Grade Priority Level Notes & Advice


Consistent template, Header, Menu Typography and Links GOOD 3 Consider replacing default footer copyright Information.
Is critical content easy to find? GOOD N/A Content easy to find and locate - No current issues.
Calls to action OKAY 5 Consider adding Call to action midway down the homepage to entice customers
Does design align with company brand EXCELLENT N/A Design and colour usage aligns to brand and product category very well
Use of images EXCELLENT 5 Good use of images throughout the website - Recommend Optimizing Images


Is website reponsive? EXCELLENT N/A Yes responsive on both website and outgoing affiliate website too.
Does the site have a mobile version? PASS N/A Mobile version through reposonsive design (As Above)
Ease of navigation and finding relevant information EXCELLENT N/A All header menu's clear and concise making navigation easy.
Website Load Time POOR 9 Website load time ~ 3.14 to 4.19 seconds. Leverage browser caching + W3*

Structural Quality (SEO)

Title Tags EXCELLENT N/A Title Tags Present - No recommendations
Description Tags EXCELLENT N/A Description Tags Present - No recommendations
Alt Tags on Images GOOD 7 Present on most but not all images
Interior page title Tags GOOD 5 Most Pages - Needs to be on All
Keywords PASS 7 Needs improvement - Not implemented properly.
Hyphens on Image Tags?


At least 1 text paragraph on Homepage EXCELLENT N/A No recommendations
Creative headlines for blog posts EXCELLENT N/A No recommendations

WordPress Specifics

Number of plugins in Use - Lower is better GOOD N/A 12 Plugins installed - No unnecessary plugins installed
Themes Installed GOOD 3 Recommend deleting unused themes and Update current theme to latest version
Permalinks setup correctly EXCELLENT N/A No recommendations
SEO Plugin Installed? EXCELLENT 6 Yoast Installed - Good be better configured
Page and Browser Cache FAIL 9 Implement browser cache, Page Cache and Database Cache through W3**
Minify CSS, HTML and JS FAIL 9 Implement Minification through W3***
W3 Total Cache or WP Supercache (Or similar) Installed? FAIL 9 See Follow up notes.